NEXUS DIAGNOSTICS
- Built the full sales & marketing playbook — competitor analysis, pricing, referral program — and closed 5 qualified leads in two weeks.
- Authored the customer-facing sales pamphlet highlighting the 12-virus panel, PCR technology, automation, and ISO certification.
- Researched ISO-17025 and AOAC PTM licensing; folded compliance into the go-to-market strategy.
- Currently prospecting U.S. customers for Nexus's expansion into the American market.